Copyright PSI BVBA. All rights reserved.
Approach
During his more than 20 years as a diplomat, Mr Steel was a privileged witness of the great
transformations in the international economy and politics of the last 30 years. His years in
London representing Belgium at various international commodity organisation and his time as
Head of the Cabinet European Affairs, were real eye openers of a changing world and Europe.
As a Belgian negotiator in Geneva, he was a co-architect of the World Trade Organisation which
laid the foundation of a more global and open economy. He gained an invaluable experience of
emerging economies in Vietnam and of the unrelenting rise of China and the crucial role of Hong
Kong as a financial and trade hub in the world.
His years with Solvay and his work with the European Round Table taught him the importance of
competitiveness as a success factor for companies and countries. His 5 years with Toyota, the
biggest car manufacture in the world, made him discover and value Japanese management
style, based on continuous improvement (kaizen) , team work , cost effectiveness and the
constant search for excellence.